Acquisition Strategy Manager
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Overview
FanDuel is seeking an Acquisition Strategy Manager to lead customer growth initiatives across Sportsbook and Casino products, optimizing promotional investments and driving data-driven insights. FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Responsibilities
- •Own the acquisition strategy across all regions and products which includes execution and reporting.
- •Partner with Marketing Operations to execute promotional offers seamlessly across regions, segments, and products.
- •Partner with Retention teams to ensure a strong loyalty and retention playbook for newly acquired acquisition cohorts.
- •Develop and implement promotional strategies that drive revenue growth - profitably and responsibly.
- •Define player proposition, segmentation, and tangible KPIs for sportsbook, casino cross-sell, and direct casino players, and ensure KPIs are effectively delivered.
- •Identify “Moments that Matter” throughout the year – build coherent execution plans with cross-functional teams to dominate these moments.
- •Consistently deliver actionable insights backed by customer data and research to drive decisions and gain alignment from senior leadership.
- •Partner with Product to influence the prioritization of the product roadmap.
- •P&L Ownership: Responsible for activation targets and promotional spend.
- •Lead and develop an Acquisition Strategy Associate, providing coaching, prioritization, and career development while ensuring high-quality execution across key initiatives.
Conditions
- •This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits.
- •This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
- •This role includes 12 holidays and two (2) floating holidays.
- •FanDuel offers paid sick time in accordance with applicable Canadian law.
Requirements
- •5+ years of progressive career experience in a consulting, finance, marketing, or commercial role.
- •Educational background in commerce or a quantitative field with strong GPA.
- •Experience managing and coaching a team is a plus.
- •Demonstrate ability to lead a project and excel in a cross-functional environment.
- •Demonstrate a proactive approach to completing tasks when relied upon to deliver results.
- •B2C experience is preferred with strong understanding of consumer behaviour.
- •Interest in online Sportsbook & Casino is a plus.