Affiliate Relationship Manager
Binance
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Description
About the Role
We are looking for an experienced Affiliate Relationship Manager (ARM) to manage and grow long-term relationships with key affiliates and channel partners across global markets. This role is not focused on cold acquisition or aggressive business development. Instead, the ARM acts as a strategic partner manager responsible for affiliate retention, revenue growth, relationship stability, and risk awareness. The ideal candidate understands the crypto/FX affiliate ecosystem deeply, is highly relationship-oriented, commercially sensitive, and capable of balancing growth with compliance and platform interests.
Responsibilities
- •Manage and maintain relationships with existing affiliates, KOLs, trading communities, and strategic partners
- •Drive affiliate performance growth across user acquisition, trading volume, retention, and revenue contribution
- •Monitor affiliate performance metrics and identify abnormal behaviors, risks, or growth opportunities
- •Handle affiliate concerns professionally, including commission disputes, competitor poaching, and operational escalations
- •Collaborate with internal teams including Marketing, Product, Operations, Risk, Compliance, and Legal
- •Design and execute joint campaigns, incentive programs, and partnership initiatives with affiliates
- •Analyze affiliate ROI, trading behaviors, and lifecycle performance to improve overall ecosystem efficiency
- •Identify and prevent potential risks such as wash trading, arbitrage abuse, multi-accounting, or non-compliant traffic sources
- •Maintain strong market awareness of competitor affiliate programs, commission structures, and industry trends
- •Support affiliate onboarding, due diligence, and long-term relationship development
Requirements
Industry Experience
- •Experience in Crypto, FX, CFD, Trading Platforms, or related financial industries
- •Familiar with exchange affiliate ecosystems, commission structures, and rebate mechanisms
- •Experience in Affiliate Marketing, Key Account Management (KAM), or B2B partnership management
- •Strong understanding of affiliate lifecycle management and partner incentive systems
Core Competencies
- •Strong relationship management and stakeholder communication skills
- •Ability to handle sensitive partner situations with maturity and professionalism
- •Good analytical skills with the ability to interpret trading volume, retention, ROI, and behavioral trends
- •Commercial negotiation capability for exclusive partnerships, tiered commissions, and co-marketing campaigns
- •Strong risk awareness regarding affiliate abuse, compliance concerns, and suspicious trading activities
- •Cross-cultural communication skills; experience managing LATAM, MENA, SEA, or global markets is preferred
Personality & Mindset
- •Patient, stable, and long-term relationship oriented
- •Strong service mindset and partnership mentality
- •High emotional intelligence and strong interpersonal sensitivity
- •Able to detect early signals of affiliate churn, competitor engagement, or business decline
- •Self-driven, detail-oriented, and capable of working in a fast-paced environment
Nice to Have
- •Trading or quantitative trading background
- •Experience in compliance, risk control, or partner due diligence
- •Experience managing online communities or affiliate ecosystems
- •Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages such as Spanish or Portuguese would be an advantage.