ASO Specialist

Join LEGENDS Team as an ASO Specialist to enhance app visibility and conversion in App Store and Google Play, impacting business growth through organic growth strategies. LEGENDS Team is a leading media buying team within a large holding company specializing in affiliate marketing. Our holding unites over 1000 professionals working with Tier-1/2/3 markets.

• •Strategy and Metadata: Develop and maintain ASO strategy for App Store and Google Play. Full cycle work with semantics (Keyword Research, clustering, Title, Subtitle, Keywords field).
• •Visual ASO & CVR: Create briefs for designers on icons, screenshots, and video previews. Conduct systematic A/B tests (PPO, Google Store Experiments) for continuous improvement of Page → Install.
• •GEO Adaptation: Localize store pages for Tier-1 / Tier-2 markets considering cultural specifics and local store requirements.
• •Policy & Risk Management: Work within Apple and Google requirements (Gambling vertical), promptly adjust metadata after rejections and use safe keywords.
• •Analytics: Deep monitoring of positions, competitor analysis, and market trend analysis using professional stack (AppTweak, Asodesk, Sensor Tower, MobileAction).

• •Resources: Full access to all necessary paid ASO tools and services.
• •Scale: Work with a large number of applications across a wide geography (Tier-1 / Tier-2 markets).
• •Growth: Opportunity to influence product strategy and grow within a team of top market experts.
• •Autonomy: 100% remote work format, no micromanagement, and complete trust in your decisions.
• •Community: Participation in closed meetups, conferences, and opportunities for rapid growth.
• •Vacation: 24 days of paid vacation annually.
• •Support: Financial and legal support, including consultations with specialists.

• •Experience: Successful cases of promoting mobile applications in competitive niches (iGaming / Gambling is a big advantage).
• •Technical Expertise: Deep understanding of App Store and Google Play indexing algorithms.
• •Adaptability: Ability to quickly respond to changes in store policies and find solutions for moderation.
• •Analytical Thinking: Ability to work with large data sets and turn numbers into effective hypotheses.
• •Soft Skills: Autonomy, attention to detail, and proactivity in finding new growth points.