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Overview
Join LEGENDS TEAM as an ASO Specialist to enhance app visibility and conversion in Apple Store and Google Play, impacting business growth through organic growth strategies. LEGENDS TEAM is an international media buying holding that has been scaling traffic in the most competitive verticals of affiliate marketing for over 7 years. We are looking for an ambitious ASO Specialist to help us scale.
Responsibilities
- •Strategy and Metadata: Develop and maintain ASO strategy for Apple Store or Google Play. Full cycle work with semantics (Keyword Research, clustering, Title, Subtitle, Keywords field).
- •Visual ASO & CVR: Create briefs for designers on icons, screenshots, and video previews. Conduct systematic A/B tests (PPO, Apple Store or Google Store Experiments) for continuous improvement of Page → Install.
- •GEO Adaptation: Localize store pages for Tier-1 / Tier-2 markets considering cultural specifics and local store requirements.
- •Policy & Risk Management: Work within the requirements of Apple or Google (Gambling vertical), promptly adjust metadata after rejections and use safe keywords.
- •Analytics: Deep monitoring of positions, competitor analysis, and market trends using professional tools (AppTweak, Asodesk, Sensor Tower, MobileAction).
Conditions
- •Resources: Full access to all necessary paid ASO tools and services.
- •Scale: Work with a large number of applications across a wide geography (Tier-1 / Tier-2 markets).
- •Growth: Opportunity to influence product strategy and develop within a team of top market experts.
- •Autonomy: 100% remote work format, no micromanagement, and complete trust in your decisions.
- •Community: Participation in closed meetups, conferences, and opportunities for rapid growth.
- •24 days of paid vacation annually.
- •Health boxes during sick leave.
- •Financial and legal support from the holding.
Requirements
- •Experience: Successful cases of promoting mobile applications in competitive niches (iGaming / Gambling is a significant advantage).
- •Technical Expertise: Deep understanding of indexing algorithms of Apple Store or Google Play.
- •Adaptability: Ability to quickly respond to changes in store policies and find solutions for moderation approval.
- •Analytical Thinking: Ability to work with large data sets and turn numbers into effective hypotheses.
Soft Skills: Autonomy, attention to detail, and proactivity in finding new growth points.
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