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Overview
Join ZNWR as a Brand Manager to shape and develop brand strategy, oversee brand positioning, and collaborate on marketing campaigns. ZNWR is a Russian clothing brand. The brand's concept is that clothing creates a state. Each ZNWR product tells a story, with you as the main character. We create not just clothing, but states, stories, meanings, and our own special world.
What you'll do
- •Participate in the formation and development of brand strategy
- •Monitor the integrity of brand positioning and communications
- •Develop the brand platform and key brand meanings
- •Work on communication campaigns with PR, SMM, and content teams
- •Formulate the marketing calendar and define brand development directions
- •Participate in the launch of new collections, projects, and collaborations
- •Research the audience, analyze customer behavior, and seek new segments
- •Oversee cultural initiatives and brand activations
- •Analyze project effectiveness and work with brand metrics
Conditions
- •Work format: Office, Moscow
- •Salary is discussed individually with the candidate
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