Brand Marketer
6.0/10
Slice of Joy (SOJ)
Not specified
Office / on-site
mid
about 11 hours ago
marketingtech
AI Summary
The vacancy is well-structured but lacks specific compensation details and technology descriptions.
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Description
What you'll do
- •Develop and implement the company's brand strategy and individual brands, including positioning, values, and Tone of Voice;
- •Develop brand architecture, form mission and long-term image;
- •Manage brand style: create and ensure compliance with brand book and visual guidelines;
- •Organize and implement programs to increase brand awareness, work with reputation and image (including packaging, merch, presentations);
- •Conduct rebranding when necessary;
- •Participate in developing strategies for launching new products to the market;
- •Collaborate with teams: SMM, PR, and product marketing;
- •Analyze the market, competitors, and trends in FMCG and e-commerce.
Conditions
- •Competitive salary: base + KPI (discussed individually);
- •Official employment according to the Labor Code of the Russian Federation;
- •Schedule: 5/2 from 10:00 to 19:00;
- •Opportunity to implement your ideas and influence the development of the company's brands;
- •Fast growth with strong results;
- •Dynamic team: work in a professional environment that values initiative, fresh ideas, and openness to experiments;
- •Probation period of 3 months (may be shortened at the manager's discretion).
Requirements
- •Experience in developing brand strategies and brand platforms;
- •Understanding of brand architecture;
- •Experience in creating brand books and communication guidelines;
- •Skill in building brand positioning;
- •Skill in analyzing competitors and consumer perception;
- •Experience interacting with designers, content teams, product marketing, and contractors.
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