Brand Partnerships & Strategy Lead
9.0/10
Stripe
$191,400 – $287,200 USD
Remote
mid
7 days ago
fintechmarketingBrandSocial MediaAnalyticsStakeholder ManagementContent TrendsCross-functional LeadershipBrand PartnershipsCommercial NegotiationMeasurement FrameworksEnterprise Storytelling
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Description
What you'll do
- •Strategy & portfolio architecture: Define the overarching strategy for golf and global football platforms, identifying opportunities to expand Stripe’s representation beyond traditional logo placement into deep brand and product-led storytelling.
- •Flagship partner management: Lead senior-level ownership of key relationships (e.g., professional soccer clubs and major golf tours), shaping rights development and long-term value creation, ensuring Stripe’s products are integrated to support enterprise storytelling.
- •Integrated brand & cross-channel storytelling: Lead the design and execution of multi-channel campaigns that transform partnership assets into world-class narratives, advocating for creative choices that favor precision and insight.
- •Cross-functional orchestration: Establish an operating model across Brand, Comms, Field Marketing, Sales, and Product, ensuring partnerships actively fuel awareness, demand generation, and sales goals.
- •Commercial negotiation & renewals: Lead strategic input into negotiations to secure differentiated assets, working with legal and finance to ensure investments stay ahead of market trends.
- •Measurement & optimization: Partner with research and finance teams to establish measurement frameworks that track brand health (awareness/sentiment) and down-funnel outcomes (pipeline impact).
- •Autonomy & creative problem solving: Start work from a place of ambiguity, proactively building playbooks to scale these partnerships globally across different regions.
Requirements
- •Excels in leading and driving large, complex, global campaigns or programs.
- •Strong analytics skills with ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs.
- •Works with and influences across cross-functional stakeholder groups including senior sales, marketing, and product leaders.
- •Proven track record developing global campaigns and delivering campaign playbooks for international localization and execution.
- •Passionate advocate for users/audiences/customers.
- •'Sees around corners' - anticipates and unblocks challenges, stays ahead of market/audience trends, anticipates regional/country needs and nuance.
- •Understands modern storytelling and content trends and can translate those into thoughtful, resonant campaign strategies.
- •Agile, iterative, AI-fluent, and comfortable with ambiguity and high growth environments.
- •Experienced cross-functional leader with strong track record in brand partnerships or campaign marketing, specifically leading complex, multi-stakeholder workstreams independently.
- •Strategic thinker able to see the 'big picture' and connect partnership goals to Stripe’s broader mission.
- •High creative bar and brand taste.
- •Integrated campaign lead with deep expertise in planning and running high-impact, multi-channel campaigns.
- •Partnership & commercial expert with proven ability to manage high-stakes properties (e.g., sports, entertainment, or tech) and multi-million dollar resource allocations, with a keen eye for contractual rights and value creation.
- •Measurement-minded - able to define meaningful brand KPIs and demonstrate how partnerships positively impact brand health, demand, and sales efficiency.
- •Collaborative communicator skilled at navigating complex internal organizations and influencing senior stakeholders.
- •Comfortable with ambiguity - thrives in fast-growing environments, taking ownership and building scalable 'playbooks'.
- •8+ years of brand partnership or sponsorship marketing experience.
- •Proven experience managing high-visibility global sponsorships and significant budgets.
- •Demonstrated success in leading senior-level external relationships and cross-functional internal teams.
- •Strong communication and influencing skills, with the ability to 'quarterback' complex marketing campaigns and partnership deals.
- •Experience at a high-growth tech company (FinTech or SaaS preferred).
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