Business Analyst Junior/Junior+ [Bring a Friend]
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Overview
Join Plata as a Junior Business Analyst in the Bring a Friend team, focusing on multi-product referral strategies. Collaborate across teams to launch campaigns and analyze results in a fast-paced environment. We are looking for a Business Junior Analyst to join the Bring a Friend (BAF) team — one of Plata’s key acquisition channels. BAF is a multi-product referral engine covering personal link sharing, ambassador-driven contacts, and telesales follow-ups across Credit, Debit, Empresa, and Invest. The team works in a fast-paced environment with a bi-weekly promo cycle, regular A/B tests, and continuous product improvements.
Responsibilities
- •Coordinate the setup and launch of bi-weekly promotional campaigns across push, SMS, WhatsApp, and email
- •Work with campaign tools to set up communications, landing pages, and A/B tests
- •Collaborate with designers and editors to prepare campaign materials and ensure everything is ready for launch
- •Gather and structure business requirements for new features and promotional mechanics
- •Turn business needs into clear user stories, use cases, CJMs, and acceptance criteria
- •Support features throughout the delivery cycle, from requirements and design to refinement and release
- •Keep customer support scripts, back-office instructions, and notification documentation up to date
- •Monitor campaign launches and verify that communications and promotional mechanics work as expected
- •Use basic data analysis to evaluate campaign results, identify issues, and support business decisions
Conditions
- •Relocation support to one of our hubs — Serbia or Georgia — with assistance for the employee and their family
- •Flexible work from one of our offices or remote
- •Healthcare Coverage
- •Education Budget: Language lessons, professional training and certifications
- •Wellness Budget: Mental health and fitness activity reimbursements
- •Vacation policy: 20 days of annual leave and paid sick leave
Requirements
- •Strong analytical and structured thinking with great attention to detail
- •Basic SQL knowledge, including SELECT, JOIN, WHERE, and GROUP BY
- •Ability to turn ambiguous business requests into clear requirements and actionable tasks
- •Ability to write clear user stories, briefs, and acceptance criteria
- •Strong written and verbal communication skills in English
- •Ability to work independently, take ownership of tasks, and drive them to completion
- •Comfortable working with multiple stakeholders and coordinating tasks across teams
Bonus Skills
- •Experience in fintech, marketplaces, e-commerce, or other fast-paced product businesses
- •Basic understanding of A/B testing and experimentation
- •Experience with campaign automation, CRM, notification, or back-office tools
- •Familiarity with Jira and Confluence
- •Basic understanding of unit economics and key business metrics such as CAC and LTV
- •Experience working with customer support or operational processes