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Overview
Join Kaizen Gaming as a Content Specialist to assist in planning and executing marketing strategies, optimizing customer journeys, and managing content across various channels. We are Kaizen Gaming, the team powering Betano, one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment. We are a diverse team of more than 2,700 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices.
Responsibilities
- •Assist with the marketing strategy for Spain, aligning local priorities with overall business objectives and commercial targets;
- •Assist with and develop and execute integrated marketing plans across brand, media, performance marketing, CRM, affiliates, sponsorships and partnerships;
- •Lead the planning and localisation of campaigns, ensuring all creative assets resonate with Spanish audiences and reflect local market dynamics;
- •Plan and deliver the editorial calendar on a monthly basis to ensure on-time content delivery;
- •Utilize all applicable content formats to share a unique content experience to members and partners;
- •Provide writing, editing and proofreading services for recurring or ad hoc copy requests, for example new offers or products, campaigns, newsletters and projects;
- •Generate tailor-made promotional content for external partners (publishers, affiliates, radio, etc.) as well as on-site promotional content on all relevant fronts of the website;
- •Suggest marketing copy for main and secondary campaigns, based on channel of use (banners, TVC, on-site, radio references) and optimize existing wording and messaging within a strict regulatory framework;
- •Establish and develop good relationships with external partners;
- •Work with local and international Marketing, Product and other teams in the organization;
- •Liaise with the HQ Content team to fulfill inbound content-related tasks, such as operational content (Customer Support, KYC, Payments, CRM etc.), as well as Betting Terms updates, Legal Terms’ amendments, SEO requests and website/native apps maintenance/optimisation;
- •Ensure content’s alignment with the brand’s tone of voice and style guide, produce and/or provide guidelines to publishers for native content creation;
Conditions
- •Hybrid way of working;
- •A buddy will support you with your onboarding;
- •Competitive pay and bonus scheme;
- •Developmental 360° feedback framework;
- •Unlimited access to Udemy & continuous training.
Requirements
- •Degree in Marketing / Communications / Media or other relevant fields;
- •Excellent command of English and Spanish;
- •At least 3 years of agency/marketing experience;
- •Ideally background in sports betting content creation and/or experience in sports/online sports editorial;
- •Strong understanding of digital/online technology and its application;
- •Experience in content management systems (CMS) and SEO practices;
- •Adeptness in working in a fast-paced environment;
- •Self-motivated, flexible and a team player.