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Overview
Perplexity is seeking a Creator & Influencer Marketing Lead to build and scale their marketing function, executing large campaigns with 100+ creators and multi-million-dollar budgets. Perplexity is looking for a Creator & Influencer Marketing Lead to build, own, and scale our entire creator and influencer marketing function. In this multifaceted, senior role you will define the strategy in line with our company priorities, then own the execution of massive campaigns spanning 100+ creators and multi-million-dollar budgets. You will be a storyteller with genuine taste who differentiates Perplexity's products through thoughtful, sophisticated content, paired with a performance marketing mindset that ties creator work directly to our most important business outcomes. This role is ideal for an autonomous, high-output operator who wants to own and grow an entire function and amplify Perplexity's product launch velocity.
What you'll do
- •Lead Perplexity's creator and influencer marketing function end to end, from strategy through execution
- •Own execution of large-scale campaigns spanning 100+ creators, multiple channels, and multi-million-dollar budgets
- •Own creator contracting and negotiation for one-off campaigns and long term partnerships
- •Maximize the impact of Perplexity product launches by deploying the right creator mix, budget, and channels for each moment
- •Bring a performance marketing mindset to creator work, partnering with Growth to drive conversion and engagement, not just impressions
- •Push creators' work from good to great, providing the direction and candid feedback that elevates every piece
- •Review creator "builds" made with Perplexity Computer to ensure they are sophisticated, original, and effectively showcase the product’s impressive capabilities
- •Turn creators into a genuine community and long-term advocates through creator dinners, events, and in-person moments
- •Build a creative engine that extends your capacity through contractors, agencies, and usage of Perplexity Computer
- •Work cross-functionally with Growth, Product, Business, and Comms, acting as the connective tissue between creator marketing and the broader company