CRM Executive - Sports Interaction
The vacancy is well-structured with clear responsibilities and compensation, though some details on processes and company presence could improve it.
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Overview
Join Entain as a CRM Executive to drive data-led campaigns enhancing player engagement and retention in a hybrid role based in Toronto. Competitive salary and opportunity to make an immediate impact. At Entain, we don't just keep up with the pace of entertainment, we set it. Home to over 30 global brands, we're 29,000+ strong, united by a love of creating bold, boundary-pushing experiences. And when we win, we win together. Our ambition? To become the world's number one in betting, gaming, and interactive entertainment, delivering moments of pure excitement to millions, responsibly and sustainably.
What you'll do
- •Driving targeted, data-led CRM campaigns to enhance player engagement and retention
- •Execute CRM communication and promotional plans across email, SMS, push and in-app channels
- •Utilise AI-driven insights and segmentation tools to enhance campaign targeting and effectiveness
- •Build, QA and deploy campaigns with a strong focus on accuracy and compliance
- •Monitor KPI performance and collaborate with analytics teams to identify improvements
- •Conduct A/B testing to refine messaging, timing and promotional effectiveness
- •Work cross-functionally with creative teams to deliver compelling campaign assets
Conditions
- •Salary: $70,000–$85,000 CAD
- •Hybrid working model (2–3 days per week in office)
- •12 Month Fixed Term Contract
- •Opportunity to refine existing campaign strategies and contribute fresh ideas