CRM & Lifecycle Manager

We are looking for a CRM & Lifecycle Manager to develop CRM strategies and lifecycle communications, directly impacting revenue and retention in Limassol office.

• •Build and maintain email infrastructure: domains, authentication, warming, reputation, and deliverability;
• •Create lifecycle chains for onboarding, trial-to-paid, abandoned cart, payment failures, win-back, and reactivation;
• •Integrate email, push, SMS, and in-app into a unified communication system and choose the optimal channel for each scenario;
• •Develop in-app communications with the Product team;
• •Set up segmentation and triggers based on product and payment data;
• •Analyze the impact of CRM on revenue, LTV, retention, and ROI, identify growth points and launch hypotheses;
• •Independently create and configure campaigns, templates, and automated scenarios.

• •Relocation to Cyprus for the employee and their family;
• •Office work with a view of the Mediterranean Sea and flexible start times;
• •Official employment, assistance with visas and relocation;
• •22 working days of vacation, medical insurance, lunches, and snacks;
• •English and Greek courses, sports compensation, corporate events, and team building;
• •Opportunity to independently develop CRM as a full-fledged revenue channel and influence product and business metrics;
• •Work at the intersection of CRM, Product, Analytics, and Revenue.

• •Experience in CRM/Lifecycle/Email Marketing and building or restructuring CRM infrastructure;
• •Strong expertise in email deliverability: warming, reputation, spam filters;
• •Practical experience with email, push, and SMS; in-app messaging is a big plus;
• •Experience with segmentation, triggers, and automated lifecycle scenarios;
• •Ability to independently establish processes without detailed specifications;
• •Practical HTML email skills;
• •Understanding of metrics;
• •English language proficiency from B1.