CRM & Loyalty Lead / Head of CRM

Join Wheely as a CRM & Loyalty Lead to redefine premium transportation. Oversee lifecycle marketing and loyalty campaigns while collaborating with cross-functional teams. Wheely is redefining premium transportation across major cities in Europe, the US, and the Middle East. We blend cutting-edge technology with the craft of five-star chauffeuring to deliver an experience trusted by more than 100,000 active riders and 1,200 corporate accounts. We’re a profitable, fast-growing scale-up with $43M raised and over $100M in annual revenue. Having recently launched in New York City, we’re expanding rapidly across the US and EMEA. If you take pride in your craft and want to help shape the next chapter of our growth, we'd love to hear from you.

• •Develop and lead CRM strategy and execution for lifecycle, partnership, and product initiatives, partnering cross-functionally to plan and deliver campaigns across email, push, and in-app channels.
• •Drive continuous improvement of business and channel-specific KPIs (conversions, churn, etc.), maintaining a clear optimization roadmap and documenting best practices.
• •Identify and integrate opportunities from product/city launches and key event moments into lifecycle programs, leveraging automation, personalization, advanced segmentation, and testing roadmaps (including A/B and multivariate experiments).
• •Collaborate with Analytics, Product/Growth, Partnerships, Design, and Engineering teams on email strategy, technical integrations, and product enhancements.

• •Office-based role in West London, four days a week with flexible start and finish times, plus one remote day of your choice.
• •Competitive salary.
• •Employee stock options plan.
• •Private medical and dental insurance.
• •Life and critical illness cover.
• •Best-in-class equipment.
• •Monthly credit towards Wheely journeys.
• •Cycle to Work scheme.
• •Professional development stipend.
• •Relocation support, including visa sponsorship and allowance.