UC
CRM Manager
5.0/10
Unknown Company
Not specified
Remote
mid
about 2 months ago
analyticsigamingmarketingSalesforceOptimoveCRM systems
AI Summary
The vacancy provides clear tasks and requirements but lacks compensation details and company information.
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Description
What you'll do
- •Manage CRM strategy (email / push / sms / in-app)
- •Segment database and build CJM
- •Launch and optimize retention / reactivation campaigns
- •Work with bonuses, promotions, wagering mechanics
- •Analyze metrics (LTV, Retention, ARPU, ROI of campaigns)
- •Conduct A/B testing of hypotheses
- •Collaborate with product, analytics, and affiliate teams
Conditions
- •Fully remote work
- •Strong team and quick decision-making
- •Influence on product and metrics
- •Stable project with long-term prospects
Requirements
- •2–3 years of experience in CRM / retention in iGaming
- •Understanding of metrics and unit economics
- •Experience with CRM systems (e.g., Salesforce / Optimove / custom solutions)
- •Strong analytics and data handling skills
- •Experience with bonus mechanics and retention
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