CRM Manager
8.0/10
Aviasales
$57,500 – $97,750 USD
Remote
senior
about 4 hours ago
marketingtechCRMCDPA/B testingSQL
AI Summary
The vacancy is well-structured with clear responsibilities and compensation, but lacks some details on company presence and payment terms.
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Description
What you'll be doing
- •Run trigger-based and mass communications across channels (email, push notifications, etc.)
- •Develop, build, and launch campaigns — from ideation and layout (in Letteros) to QA and sending
- •Work with user segmentation based on the customer journey (CJM)
- •Conduct A/B testing: formulate hypotheses, set up experiments, and analyze results
- •Analyze campaign performance — from core CRM metrics to impact on user behavior
- •Collaborate with cross-functional teams: marketing, analytics, product, engineering, legal, etc.
- •Own the quality of campaign launches: validate segments, sending logic, rendering, and all details before going live
How we work
- •Work from anywhere in the world: no location restrictions, salary paid in USD, travel-loving culture
- •No bureaucracy: efficient processes, horizontal and open communication, quick idea discussion and decision-making
Benefits compensation
- •Private medical insurance
- •Psychotherapy or language courses
- •Sports activities
- •Sick leave
Requirements
What we expect from you
- •Native or fluent Russian (both written and spoken) is required
- •2+ years of experience in CRM communications
- •Experience with CDP/CRM platforms (e.g., Mindbox, Altcraft)
- •Strong understanding of customer journeys (CJM) and how communication impacts user experience
- •Data-driven mindset: ability to distinguish between surface metrics (e.g., email opens) and meaningful user actions
- •Experience with A/B testing: forming hypotheses, running experiments, and interpreting results beyond surface-level metrics
- •Experience collaborating with cross-functional teams
- •Experience working with large user bases (1M+ users)
- •High attention to detail and strong sense of ownership
- •Proactive mindset: not just executing tasks, but suggesting improvements
- •Strong taste in email communications — please share examples of brands whose emails you like and explain why (in your cover letter)
- •Basic SQL knowledge is a plus
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