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Overview
We are looking for a CRM Manager for an international iGaming company. The role involves launching and managing CRM campaigns, audience segmentation, and automation.
Responsibilities
- •Launch and configure CRM campaigns (email, push, SMS, in-app);
- •Segment the database and work with audiences;
- •Work with automation;
- •Prepare content and set up automated flows;
- •Design, adapt, and update CRM flows for various project tasks (using Miro and similar tools);
- •Monitor and optimize campaign effectiveness (Open Rate, CTR, Retention, LTV);
- •Collaborate with designers, copywriters, and analysts;
- •Initiate and conduct testing.
Conditions
- •Quality experience, skill growth, and a comfortable working atmosphere;
- •Fully remote work;
- •5/2 schedule with flexible start times;
- •Paid sick leave and vacation, 28 days of vacation;
- •Provision of work equipment;
- •Compensation options: sports, English language courses, professional development courses, psychologist or medical services.
Requirements
- •1.5 years of experience in CRM/Retention marketing;
- •Experience with automation;
- •Attention to detail, organization, and a systematic approach to work;
- •Basic knowledge of CRM tools (ESP, CDP, Amplitude/GA, analytics);
- •Experience in iGaming/Gambling/Betting is a plus.
Skills
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