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Overview
Join Kaizen Gaming as a CRM Manager to develop and execute data-driven CRM strategies for Sportsbook and Casino products, enhancing customer engagement and retention. We are Kaizen Gaming, the team powering Betano, one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment. We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices.
What you'll do
- •Develop a comprehensive, data-driven CRM strategy for the local market, in collaboration with the HQ team taking into account local compliance, market conditions and competition.
- •Ownership of the CRM plan.
- •Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media.
- •Liaise with CRM Strategy Team in Athens HQ for fine-tuning of the automated lifecycle journeys, keeping them updated on market insights, competition intelligence, best practices.
- •Ensure that the campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes.
- •Deploy the bonus budget profitably through robust planning, execution and analysis.
- •Analyze historical revenue performance and forecast future program performance.
- •Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response.
- •Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns.
- •Identify customer touchpoints and ensure that the right actions and communications are implemented.
- •Keep abreast of advertising standards and consumer protection laws and standards in local market.
- •Follow and report on competitor activity within the local market.
- •Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of customer motivation.
Conditions
- •Competitive salary package and bonus scheme.
- •Private health insurance.
- •Monthly meal allowance.
- •Multi-sport card.
- •Developmental 360° feedback framework.
- •Unlimited access to Udemy & continuous training for all your learning and development needs.