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Overview
We are launching a new online casino and sportsbook project focused on LATAM markets. Looking for a CRM Manager to build the CRM function from scratch and enhance player retention. We are launching a new online casino and sportsbook project focused on LATAM: Mexico, Colombia, Chile, and Argentina.
What you'll do
- •Develop CRM strategy for the new project focused on LATAM markets.
- •Design and launch player life cycles: onboarding, activation, retention, reactivation, VIP.
- •Set up automated funnels: welcome series, trigger campaigns, churn-prevention, reactivation flows.
- •Segment audience based on behavioral and transactional data (deposits, activity in casino/betting, RFM analysis).
- •Develop bonus mechanics and promo calendar: free spins, cashback, missions, tournaments, loyalty programs.
- •Manage multi-channel communications: email, push, SMS, WhatsApp, in-app messaging.
- •Launch A/B testing: creatives, offers, timings, communication channels.
- •Analyze metrics: LTV, Retention Rate, Churn, ARPU, DAU/MAU, conversions across funnels.
- •Coordinate work with teams: product, marketing, support.
- •Localize communications for LATAM: adaptation to cultural features, holidays, language nuances.
- •Create and maintain a knowledge base on CRM processes and communications.
- •Suggest improvements in CRM function based on data and feedback.
Conditions
- •Opportunity to join a new iGaming project at the launch stage.
- •Participation in creating the CRM function from scratch.
- •Prospects for growth to Head of CRM as the function and team develop.
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