UC
CRM Manager in iGaming Project
6.0/10
Unknown Company
Not specified
Remote
mid
2 months ago
igamingmarketingCRMlifecycle marketingSmarticoCustomer.ioHubSpotBloomreach
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Description
What you'll do
- •Improve user funnels and lifecycle metrics through product and CRM hypotheses.
- •Work on retention, LTV, and cohort profitability to propose and implement improvements.
- •Formulate, prioritize, and test product and communication hypotheses.
- •Launch and optimize CRM communications (email, push, SMS, messengers).
- •Regularly test and optimize texts, offers, timings, scenarios, and channels.
- •Evaluate test results and impact on key metrics with analytics.
- •Task during probation: increase retention in mobile apps.
Conditions
- •Employment in the company's staff.
- •Health insurance (DMS).
- •A large number of benefits.
- •Fully remote work worldwide, but must pass a polygraph in Moscow.
Requirements
- •Practical experience in CRM and lifecycle marketing in iGaming.
- •Understanding of product metrics: activation, retention, conversion, LTV.
- •Experience with cohorts and understanding the link between traffic, user behavior, and revenue.
- •Willingness to combine analytics with practical implementation: launching chains, tests, and iterations.
- •Basic understanding of performance channels and the impact of traffic quality on metrics.
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