CRM MARKETING LEAD

Join Movavi as a CRM Marketing Lead to drive retention and CRM growth globally. Lead a team, implement CRM strategies, and enhance reporting while working remotely. Movavi is a global software developer creating intuitive video and photo editing tools.

• •Lead a team of 4 CRM Marketing Specialists
• •Drive revenue across all CRM channels: email, pop-ups, in-app notifications, and desktop push notifications
• •Audit messaging channels and shape overall CRM growth strategy
• •Prioritize hypotheses and launches, oversee execution, and measure business impact
• •Enhance team reporting, preparing quarterly and annual presentations with key insights, performance analysis, and roadmaps
• •Evaluate and integrate ideas from cross-functional teams (Product, Brand Marketing, Affiliates, etc.)
• •Automate routine workflows while introducing new CRM mechanics, tools, and best practices
• •Roll up your sleeves and work hands-on alongside the team whenever needed

• •Confirmed employment from day one
• •Remote work from anywhere in the world or at our office
• •Flexible work schedule
• •Corporate events and team-building activities
• •A personalized approach to professional growth and development within the company
• •A team of professionals ready to mentor and share their knowledge and experience

• •Proven track record in mapping out customer journeys and building multi-step automated workflows for engaging CRM mechanics.
• •Experience leading a team of CRM marketers.
• •Strong A/B testing framework: running experiments, drawing actionable insights, and validating ideas with data.
• •Hands-on experience setting up and implementing CRM campaigns directly in CDP platforms (Mindbox / Maestra).
• •Experience with CDP integration (Mindbox / Maestra)
• •Proficiency in Google Analytics and other BI/analytics tools
• •Task management: Jira, Basecamp, etc.
• •Hands-on experience with Customer Journey Mapping (CJM) and flowchart tools