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Overview
Looking for an experienced CRM / Retention Lead in iGaming/betting/casino to develop player retention strategies and grow LTV.
Responsibilities
- •Develop and implement retention strategies: reduce churn, increase loyalty and LTV.
- •Optimize CRM: segmentation, personalization, and processes.
- •Launch and scale retention initiatives: welcome/onboarding programs, loyalty programs, win-back campaigns.
- •Conduct A/B testing of campaigns and analyze the effectiveness of bonuses, promotions, and communications.
- •Manage all communication channels: email, push, SMS, messengers, in-app.
- •Lead a team of retention managers and interact with other departments.
Conditions
- •Opportunity to directly influence key metrics: reduce churn, increase LTV and ARPU, boost repeat deposits.
- •Lead projects for implementing a new CRM system and developing retention analytics.
- •Work with international markets: CIS, Africa, MENA.
- •Opportunity to build and manage a retention team and implement industry best practices.
Requirements
- •At least 3 years of experience in CRM / retention / database marketing.
- •Experience in iGaming / betting / casino, launching and optimizing retention initiatives.
- •Proficient in CRM platforms, Google Analytics / Power BI, Excel, Jira / Confluence, ESP.
- •Experience with bonuses, promotions, and analytics: NGR, ARPU, churn, LTV.
- •English — B1+.
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