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Overview
International iGaming project seeks a CRM / Retention Manager to enhance player retention and CRM communications.
Responsibilities
- •Develop and implement CRM strategy;
- •Build customer journey and retention mechanics;
- •Set up email, SMS, push, and messenger communications;
- •Work with segmentation and trigger scenarios;
- •Reactivate and retain players;
- •Develop VIP direction;
- •Analyze CRM metrics and find growth points for LTV.
Conditions
- •Fully remote format;
- •International team;
- •Payment in USDT;
- •Competitive salary and bonuses.
Requirements
- •2+ years of CRM / Retention experience in iGaming;
- •Experience with bonus mechanics;
- •Understanding of LTV, Retention, Churn, NGR metrics;
- •Experience setting up automated scenarios;
- •English language skills for working in an international team.
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