Director, Lifecycle Marketing
OKX
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Description
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: *We Before Me*, *Do the Right Thing*, and *Get Things Done*. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You’ll Be Doing
- •**Lifecycle Strategy & Vision** Define how OKX engages US users from acquisition through activation, retention, and reactivation — across segments and products. You'll set the strategic framework for the US market, working in close alignment with the Global Head of Lifecycle to ensure regional strategy ladders into global priorities.
- •**AI-Native Ways of Working** You will lead by example in embedding AI into every layer of lifecycle marketing — from ideation and content development to segmentation, testing, and analysis.
- •**Insight-Led Decision Making** You'll be the person in the room who can translate user behavior data into a point of view — and then into a program.
- •**Cross-Functional Leadership** Lifecycle doesn't work in isolation. You'll build genuine partnerships with Product, PMM, Data, BI, Design, Legal, and regional teams.
Perks & Benefits
- •Competitive total compensation package
- •L&D programs and Education subsidy for employees' growth and development
- •Various team building programs and company events
- •Wellness and meal allowances
- •Comprehensive healthcare schemes for employees and dependants
- •More that we love to tell you along the process!
Requirements
What We Look For In You
- •**Strategic instinct.** You've led lifecycle programs that were defined by a clear strategic thesis.
- •**Demonstrated AI fluency.** You actively use AI in your day-to-day work, including agentic tools and autonomous workflows.
- •**A user behavior obsession.** You think about users before you think about channels.
- •**Ability to execute with speed and excellence:** You can look at a lifecycle program, a campaign brief, a piece of copy, or a targeting strategy and know immediately what's working and what isn't.
- •**Comfort with ambiguity and a bias toward action.** OKX moves fast.
- •**Demonstrated leadership through strategic change.** You've been in situations where direction shifted.
- •**Global perspective, local instinct.** You've worked across multiple markets.