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Overview
SOFTSWISS is seeking an Engagement Lead to manage the Content & Retention team, focusing on engagement, retention, and loyalty initiatives across multiple markets. SOFTSWISS is looking for an Engagement Lead to manage the Content & Retention team and drive engagement, retention, and loyalty initiatives across multiple markets.
Key responsibilities
- •Lead and develop a high-performing Content & Retention team.
- •Define team priorities, processes, and ways of working.
- •Own website content strategy and ensure quality across all markets.
- •Drive retention initiatives, loyalty programs, and personalized player experiences.
- •Build data-driven strategies to increase engagement, retention, and LTV.
- •Lead segmentation, automation, and trigger-based communication programs.
- •Foster a culture of testing, experimentation, and continuous improvement.
- •Establish clear reporting and KPI tracking frameworks.
- •Manage multiple priorities while maintaining high execution standards.
- •Collaborate closely with Product, Technical Account Management, and Analytics teams to achieve business goals.
Main Advantages
- •Private health insurance
- •Sports benefits
- •Comprehensive Mental Health Program
- •Free English lessons (online)
- •Local language courses
- •Paid time off
- •Maternity leave support
- •Referral program rewards
- •Upskilling, internal workshops, and participation in professional conferences and corporate events
Required Experience
- •3–5+ years of experience in retention, CRM, content strategy, or player engagement within iGaming, betting, gaming, or similar industries.
- •2+ years of leadership experience managing and developing teams.
- •Proven track record of building successful content and retention strategies.
- •Strong understanding of key metrics such as GGR, LTV, ARPU, retention, and churn.
- •Experience with CRM platforms (Customer.io), marketing automation, segmentation, and loyalty programs.
- •Data-driven mindset with hands-on experience in testing and performance optimization.
- •Excellent project management and organizational skills.
- •Strong leadership, communication, and stakeholder management abilities.
- •Deep understanding of player behavior, engagement mechanics, and monetization strategies.
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