Gaming and CRM Coordinator

Join Betsson Group as a Gaming and CRM Coordinator to drive customer engagement and retention through effective campaign management and data analysis. As CRM and Gaming coordinator, your focus is to drive customer engagement, retention, and overall satisfaction through the implementation of strong campaign offerings and the use of all the tools available in your arsenal.

• •Execute all customer campaigns: Implement all customer campaigns by managing copywriting (when required) and configuring various communication channels, including email, SMS, WhatsApp, and web push notifications.
• •Set up bonuses, races, and raffles by campaign mechanics, ensuring meticulous quality assurance processes for each configuration, including conducting A/B testing to optimise performance.
• •Reporting: Monitor KPIs related to gaming and customer engagement. Use data analytics tools to assess player behaviour and campaign effectiveness.
• •Monitoring: Regularly analyse customer activity trends to pinpoint strengths and weaknesses within the customer experience, addressing issues such as bonus abuse and implementing appropriate restrictions.
• •Compliance: Stay current with your market’s compliance rules and always do your best to comply.
• •On-call: Work on a roster along with other Coordinators to provide on-call duty for any campaign incidents that may arise.
• •Communication: Ensure all key stakeholders are well informed on all activities planned for customers and their reasoning.
• •Documentation: Document all customer set-ups, training manuals, and essential moments, such as a currency migration in your market, on Jira/Wiki.
• •Competitor Analysis: Compare casinos across devices, brands, and markets to ensure the best possible user experience.

• •Gaming experience is preferred but not necessary.
• •Team player.
• •Keen eye for details.
• •Good command of Microsoft Office.