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Overview
Join Binance as a GEO Strategist to enhance our presence in AI-generated content across major LLMs. Drive citation authority and establish definitional authority in AI-generated crypto content. Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
What you'll do
- •Own Binance's presence in AI-generated responses across all major LLMs, driving citation authority and entity presence at scale
- •Build and maintain llms.txt, structured data, and knowledge graph signals across all major page groups, including regional adaptation
- •Define and track GEO as a standalone acquisition channel — impressions, citations, referral attribution — building measurement frameworks where none currently exist
- •Translate AI citation gaps into content requirements, embedding GEO into Content, Tech, and Data workflows from brief to ship
- •Run ongoing LLM prompt testing and citation audits to validate performance and catch regressions
- •Benchmark competitor GEO positioning (Coinbase, Kraken, OKX, Bybit, Crypto.com) and convert findings into prioritized gap opportunities
- •Analyze log-level and query-level data to identify AI crawler behavior, citation patterns, and content structure gaps
- •Track GEO/AI search trends (LLM retrieval mechanics, multimodal search, entity authority, E-E-A-T for AI surfaces) and translate them into actionable frameworks for the wider SEO team
Conditions
- •Shape the future with the world’s leading blockchain ecosystem
- •Collaborate with world-class talent in a user-centric global organization with a flat structure
- •Tackle unique, fast-paced projects with autonomy in an innovative environment
- •Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- •Competitive salary and company benefits
- •Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)