Global Head of Growth - Consumer

Join Kraken as the Global Head of Growth - Consumer, leading the consumer growth team in a remote role with a focus on crypto adoption.

Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

Kraken is a mission-focused company rooted in crypto values.

As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

## What you'll do

• •Own the consumer growth P&L — NTU volume, payback period, 12-month LTV, and cohort quality.
• •Partner with the Consumer Product lead as a co-owner of the vertical’s revenue.
• •Lead and develop growth leads within your pod who own sub-verticals within the consumer portfolio.
• •Set strategy and priorities for horizontal functions serving your vertical — paid, lifecycle, onboarding, SEO, affiliate.
• •Drive go-to-market for new products and features with clear activation hypotheses, measurable targets, and fast iteration.
• •Build an AI-native production model where you and your pod produce performance creative, lifecycle emails, and campaign assets directly.
• •Maintain deep fluency in your user’s economics.
• •Set and defend interface-specific targets for payback, LTV, and activation.

## Conditions

• •Fully remote company with Krakenites in 70+ countries.
• •Industry-leading security, crypto education, and world-class client support.
• •Equal opportunity employer with a focus on diversity and inclusion.

• •10+ years in growth, consumer product, or GM roles where you owned a revenue number.
• •Demonstrated ability to operate as a business owner.
• •Experience operating in a matrix or cross-functional model.
• •Strong product instincts.
• •AI-native working style.
• •Experimentation discipline.
• •Data fluency at the operator level.
• •Track record of developing growth talent and leading pods or sub-teams.
• •Experience in consumer fintech, crypto, or other high-consideration categories.