Growth Lead, Northeast Asia

Join OKX as a Growth Lead to drive product growth and adoption in Northeast Asia. Focus on measurable outcomes in user acquisition and engagement within the crypto market.

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: *We Before Me*, *Do the Right Thing*, and *Get Things Done*. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

• •Own the product growth marketing strategy for NEA, with a strong focus on measurable business outcomes, including user acquisition, activation, trading activity, retention and revenue.
• •Develop a deep understanding of CeFi products and crypto trading, including Spot, Derivatives, Earn, Copy Trading, Trading Bots, VIP products and other key trading tools, and identify which products and features can become meaningful growth drivers in each market.
• •Build and execute product-led GTM strategies based on local user behavior, competitor dynamics and market opportunities rather than relying primarily on brand campaigns or offline events.
• •Work closely with Product, Business, BD, VIP, Affiliate and regional teams to translate product capabilities into user acquisition, conversion and monetization opportunities.
• •Use data to understand the full user funnel, identify growth bottlenecks and continuously optimize campaigns, product positioning, incentives, conversion journeys and user segmentation.
• •Understand and effectively use different digital and growth marketing tools, including performance marketing, CRM, lifecycle marketing, referral, affiliate, KOL/influencer channels, promotions and incentive mechanisms.
• •Develop clear user segmentation strategies across retail traders, active traders, high-value users and other relevant customer groups, and design differentiated product propositions and growth strategies for each segment.
• •Act as the voice of NEA users to global Product teams by identifying product gaps, competitive disadvantages and emerging user needs, and help prioritize opportunities that can materially improve growth.
• •Conduct structured analysis of competitors, including their products, pricing, incentives, campaigns, user journeys and growth mechanisms, and translate insights into actionable recommendations.
• •Establish clear KPIs and measurement frameworks for major marketing initiatives, with strong accountability for their impact on product adoption and business growth.
• •Develop market-specific GTM strategies with appropriate consideration for local regulatory requirements, user targeting, communication boundaries and distribution approaches, working closely with relevant internal stakeholders.
• •Build scalable growth playbooks that can be tested in individual NEA markets and expanded when proven successful.

• •Competitive total compensation package
• •L&D programs and Education subsidy for employees' growth and development
• •Various team building programs and company events
• •Wellness and meal allowances
• •Comprehensive healthcare schemes for employees and dependants
• •More that we love to tell you along the process!

• •Strong CeFi and crypto product knowledge is essential. You should understand how centralized exchanges work and be familiar with major trading products, user journeys and the competitive landscape.
• •Strong product sense — able to understand why users choose one product over another, identify product-market gaps, and translate product capabilities into compelling growth propositions.
• •Highly data-driven and commercially minded. Comfortable using data to diagnose problems, prioritize opportunities and measure whether marketing initiatives actually contribute to user and revenue growth.
• •Strong understanding of digital growth tools and mechanics, including performance marketing, CRM/lifecycle marketing, referral, affiliate, KOL channels, promotions, incentives and conversion optimization.
• •Proven experience driving measurable business or product growth, rather than primarily managing branding, communications, events or community activities.
• •Strong understanding of crypto user behavior, particularly active traders and high-value users. Direct crypto trading experience is highly desirable.
• •Ability to work cross-functionally with Product and Business teams and influence priorities without relying on direct reporting lines.
• •Strong market judgment and awareness of how growth strategies may need to differ across regulatory and market environments.
• •Ability to balance growth ambition with responsible execution, including appropriate user segmentation, targeting, communication and channel strategies.
• •Strong analytical capability in market research, competitive analysis, funnel analysis and campaign performance.
• •Strong communication and leadership skills, with the ability to turn complex product and market insights into clear priorities and executable plans.
• •Experience in major North East Asian crypto markets is highly preferred.
• •Fluency in 1 or more NEA Language and English.