Growth Lead, Pakistan

Binance is looking for a data-driven Growth Lead to enhance user acquisition and brand growth in Pakistan. This role requires strong analytical skills and leadership experience in fintech or internet sectors. We are seeking a highly data-driven and entrepreneurial Growth Lead to drive user acquisition, engagement, and brand growth for Binance in Pakistan. This is a high-impact regional role requiring deep local market understanding, strong analytical capabilities, and proven leadership in fast-paced internet or fintech environments.

• •Partner with the Regional Marketing Lead to develop and execute comprehensive growth strategies tailored to the Pakistan market, ensuring alignment with global business objectives and regional OKRs
• •Lead the planning and execution of localized product campaigns, growth experiments, and user lifecycle programs across web and app channels to drive measurable user growth and funnel conversion
• •Own and optimize full-funnel growth across all channels, including but not limited to: Paid Acquisition: Performance marketing across Meta, Google, TikTok, and other ad networks — budget allocation, audience targeting, creative testing, and ROI optimization
• •KOL & Influencer Marketing: Identify, onboard, and manage local KOLs, content creators, and brand ambassadors to drive awareness and user acquisition at scale
• •Offline Marketing: Plan and execute on-the-ground activations, university tours, community events, and brand partnerships to build local presence and trust
• •O2O (Online-to-Offline): Design and execute online-to-offline growth loops — from digital lead generation to offline conversion — including local merchant partnerships, ground activations, and hyperlocal campaigns
• •Organic & Community: Manage SEO/ASO, community channels, social media presence, and referral programs to drive cost-efficient, sustainable growth
• •Localize global marketing campaigns and product initiatives to ensure cultural relevance and market fit for Pakistani users
• •Map out the end-to-end user journey and identify opportunities to improve conversion at every stage — from awareness to activation, retention, and advocacy
• •Leverage data analytics and user feedback to continuously monitor campaign performance, iterate on strategies, and improve ROI and user experience
• •Constantly explore and experiment with new channels, creatives, and growth tactics to unlock incremental acquisition and engagement
• •Help shape and elevate the Binance brand presence in Pakistan in creative, compliant, and impactful ways
• •Build, lead, and mentor a high-performing local growth team, fostering a culture of experimentation, accountability, and data-driven decision-making