Growth Manager - Africa

Binance seeks a Growth Manager for Africa to drive lifecycle marketing, user growth, and engagement strategies in the crypto space.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.

We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

## What you'll do

• •Drive and lead lifecycle marketing efforts across the African Region.
• •Manage user lifecycle metrics: activation, retention, and regaining churned users.
• •Develop marketing strategies for client value maximization.
• •Unlock new user growth through product offerings design.
• •Establish marketing best practices using data-driven insights.
• •Collaborate with stakeholders to localize and execute global initiatives.

## Conditions

• •Shape the future with the world’s leading blockchain ecosystem.
• •Collaborate with world-class talent in a user-centric global organization.
• •Competitive salary and company benefits.
• •Work-from-home arrangement.
• •Opportunities for career growth and continuous learning.

• •Minimum of 5 years of experience in lifecycle management.
• •Experience in launching campaigns throughout the user lifecycle.
• •Skilled in CRM/lifecycle management and email marketing/automation.
• •Strong analytical capabilities in user behavior analysis.
• •Creative thinking for innovative marketing strategies.
• •Crypto enthusiast.