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Overview
Join Binance as a Growth Manager for West Africa, leading lifecycle marketing and driving user growth in a dynamic blockchain ecosystem. Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
What you'll do
- •Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
- •Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
- •Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
- •Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
- •Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
- •Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
- •Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
- •Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
- •Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.
Conditions
- •Shape the future with the world’s leading blockchain ecosystem.
- •Collaborate with world-class talent in a user-centric global organization with a flat structure.
- •Tackle unique, fast-paced projects with autonomy in an innovative environment.
- •Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- •Competitive salary and company benefits.
- •Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).