Growth Marketing Lead

Anchorage Digital seeks a Growth Marketing Lead to drive growth in the crypto space, leading a team and executing strategic marketing initiatives.

Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto.

As a diverse team of over 600 members, we are committed to building the future of finance by providing the foundation upon which value moves safely in the new global economy.

## What you'll do

• •Identify, test, and scale new growth opportunities.
• •Develop and implement marketing automation, analytics, and attribution models.
• •Lead the development and execution of growth marketing strategy.
• •Manage complex marketing funnels and A/B testing frameworks.
• •Collaborate with sales, product, and engineering teams.
• •Deliver on key performance indicators and contribute to revenue growth.

## Conditions

• •Full-time remote position.
• •Competitive salary range of $112K-$188K.
• •Inclusive and diverse workplace environment.

• •10+ years of experience in B2B marketing, focusing on growth or demand generation.
• •Proven ability to drive customer acquisition and revenue growth in B2B crypto, fintech, or regulated industries.
• •Strong leadership experience managing marketing teams.
• •Expertise in ABM strategies, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools.