Head of Content & Media

Alpaca is seeking a Head of Content & Media to build a leading media brand at the intersection of financial services and technology. This remote role involves developing original media properties and leading an AI-first content strategy. Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more. Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totaling over 10 million brokerage accounts. Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.

• •Own the strategy and buildout of Alpaca as a recognized media brand, developing a differentiated editorial voice, recurring programming, and an engaged audience across financial services, investing, technology, and global markets.
• •Manage the content team and build Alpaca’s AI-first content operating system, creating a content flywheel that turns every meaningful company initiative and industry conversation into a repeatable media opportunity.
• •Build and own Alpaca’s podcast platform from the ground up, including its editorial direction, format, guest strategy, production, distribution, audience development, and performance.
• •Develop podcast and video programming featuring executives, customers, partners, industry leaders, and other influential voices, positioning Alpaca at the center of important industry conversations.
• •Use podcast conversations and original media programming to amplify product news, fundraising announcements, major partnerships, customer stories, company milestones, and industry insights.
• •Create original editorial franchises and repeatable content formats that audiences associate with Alpaca, spanning podcasts, video series, newsletters, interviews, research, events, and social content.
• •Own the complete content and media lifecycle, from editorial planning and production through publishing, distribution, audience growth, measurement, and continuous optimization.
• •Transform company initiatives into compelling content across all business and product lines by partnering closely with Sales, Product, Engineering, Communications, Customer Success, and Executive Leadership.
• •Leverage AI and automation to dramatically increase content velocity, consistency, quality, and scale across research, transcription, drafting, video clipping, repurposing, translation, publishing, analytics, and workflow automation.
• •Build repeatable processes that ensure every important initiative generates maximum impact across multiple channels and formats, including blog posts, LinkedIn, X, short- and long-form video, podcasts, email newsletters, customer communications, company websites, internal communications, presentations, and case studies.
• •Own Alpaca’s content distribution and audience-development strategy, expanding reach across owned, earned, executive, partner, and social channels.
• •Craft Alpaca’s executive thought leadership strategy and establish consistent, differentiated messaging across the founders and senior leadership team.
• •Establish content governance, editorial standards, production processes, asset-management systems, and performance-reporting methodologies.
• •Define and track success across brand reach, audience growth, engagement, content performance, podcast listenership, media influence, and contribution to company growth.
• •Build and lead a world-class content and media team over time.

• •Competitive Salary & Stock Options.
• •Health Benefits.
• •New Hire Home-Office Setup: One-time USD $500.
• •Monthly Stipend: USD $150 per month via a Brex Card.

Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

• •10+ years of content marketing experience, including 3+ years leading and building teams in a high-growth B2B technology or fintech environment.
• •Outstanding storytelling and editorial judgment in pursuit of building trust with a global audience across multiple formats and channels.
• •An exceptional operator who isn’t afraid to build the playbook.
• •Deep understanding and track record of leveraging AI-native content creation tools and marketing automation.
• •Experience developing executive thought leadership and category-defining narratives.
• •Data-driven, with a focus on measuring business impact and cost efficiency rather than raw content output.
• •Comfortable collaborating remotely in an ambiguous, fast-moving environment.
• •Clear communication—you can articulate your strategy, align stakeholder priorities, and listen openly to feedback.