UC
Head of CRM
7.0/10
Unknown Company
Not specified
Remote
lead
2 months ago
igamingmarketingCustomer.ioGALooker StudioTableauSQL
AI Summary
The vacancy provides clear responsibilities and requirements but lacks salary details and company information.
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Description
What you'll do
- •Develop and implement CRM and lifecycle strategies for all brands.
- •Grow key metrics: LTV, engagement, first deposit, repeat deposits.
- •Build personalized and automated communications for different player lifecycle stages.
- •Work with anonymous users to warm them up to registration via web-push and retargeting.
- •Launch and optimize CRM campaigns for registered players.
- •Build audience segmentation and behavioral scenarios.
- •Develop automated chains in Customer.io and other tools.
- •Analyze channel effectiveness: Email, SMS, Push, In-app.
- •Conduct A/B tests, find growth points, and improve retention.
- •Manage a team of CRM managers, control KPIs and work quality.
- •Collaborate with analytics, product, and design.
- •Calculate the profitability of bonus mechanics and test new hypotheses/channels.
Conditions
- •Fully remote work.
- •Influence on CRM strategy and product development.
- •Participation in launching a new brand on its own platform.
- •Competitive salary + bonus model.
- •Paid vacation and sick leave.
- •Training, corporate English.
- •Participation in international conferences and industry events.
- •International team and quick decisions without unnecessary bureaucracy.
Requirements
- •Experience in CRM / Retention / Lifecycle Marketing.
- •Understanding of player behavior, bonus mechanics, and loyalty programs in iGaming.
- •Strong segmentation skills: behavioral, transactional, RFM, predictive.
- •Experience with multichannel communications: Email, Push, In-app, SMS.
- •Proficient with Customer.io or similar CRM platforms.
- •Experience building trigger and transactional chains.
- •Analytical skills: GA, Looker Studio, Tableau / BI tools.
- •Ability to analyze funnels, cohorts, campaigns, and test results.
- •SQL is a plus.
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