Head of Developer Product Marketing

Join Lightning Labs as Head of Developer Product Marketing to lead marketing strategies for the Lightning Network, focusing on developer adoption and AI-native workflows.

## Overview

Lightning Labs is looking for a Developer Product Marketing Lead who is passionate about bringing bitcoin to the next billion people with the Lightning Network.

This role will lead product marketing for Lightning Labs, serving as editor-in-chief for external messaging while building the systems and strategy that drive developer adoption of our tools and protocols.

## What you'll do

### Marketing Strategy & Positioning

• •Own and drive Lightning Labs' marketing strategy across product launches, developer campaigns, content, and community engagement.
• •Define and create measurable KPIs to ensure efficient resource allocation across the wide variety of potential marketing activities.
• •Define positioning and messaging for Lightning Labs' products, including LND, Taproot Assets, L402, Terminal, and developer tooling.

### Editor-in-Chief

• •Own editorial quality and consistency for external content, from blog posts to social media and launch announcements.
• •Shape the broader narrative around Lightning's role in the future of payments, stablecoins, and AI-native commerce.

### Systematize & Scale Content

• •Build the positioning frameworks, templates, and processes that enable the content team and collaborators to produce high-quality output consistently.

### Developer Community & Funnel Growth

• •Partner with the business development team to support funnel growth, from developer awareness through onboarding and adoption.

### AI-Native Marketing Workflows

• •Design and manage AI-assisted content systems, establishing quality standards, brand guidelines, and guardrails that enable scalable, high-quality output.

## Requirements

• •Passion for bitcoin, Lightning, and the mission of bringing financial freedom to the world.
• •5+ years in product marketing or developer marketing, ideally at a technical platform, API-first company, or developer tools company.
• •Strong technical fluency with the ability to understand and clearly communicate complex technical concepts to a developer audience.
• •Exceptional writing and editing skills with a high bar for technical accuracy, clarity, and consistency across formats.

## Preferred

• •Experience marketing to a developer audience in open source, bitcoin, AI, fintech, or payments.
• •Familiarity with the Lightning Network, bitcoin protocol development, or adjacent ecosystems.