Head of Growth
7.0/10
VDEX
Not specified
Remote
lead
about 4 hours ago
cryptodefifintechmarketingweb3
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Overview
VDEX is seeking a Head of Growth to lead user acquisition and market expansion strategies, focusing on high-frequency traders and strategic partnerships. As the Head of Growth, you will own the end-to-end user acquisition, trading volume, and market expansion strategy for VDEX. This executive role unifies Business Development, affiliate networks, and ecosystem partnerships.
Core Responsibilities
- •DEX & DeFi User Poaching: Design and execute high-yield migration strategies, volume-based incentive programs, and trading competitions aimed directly at on-chain DEX traders and DeFi power users.
- •Affiliate & Influencer Networks: Build, scale, and optimize a world-class affiliate architecture targeting high-volume retail day traders, crypto influencers, trading communities, and Alpha groups.
- •Strategic Distribution & Partnerships: Secure API integrations with trading terminals, automated bots, charting software (e.g., TradingView), and non-custodial Web3 wallets to embed our exchange directly into the active trader’s daily workflow.
- •Liquidity & Ecosystem Alliances: Partner with Layer-1/Layer-2 foundations, token projects, and institutional market makers to secure exclusive listings, co-marketing budgets, and deep order book liquidity.
- •Data-Driven Performance Growth: Implement aggressive, data-backed attribution models to optimize Customer Acquisition Cost (CAC) and maximize Customer Lifetime Value (LTV) across all growth funnels.
Compensation & Benefits
- •Competitive Base Salary tied to experience and local market rates.
- •Token Allocation from our native ecosystem/protocol pool with a structured vesting schedule.
Requirements & Qualifications
- •Experience: 8+ years of growth marketing or business development leadership, with 3+ years scaling user growth and trading volume specifically for a Crypto Exchange, Web3 Protocol, or High-Frequency FinTech trading platform.
- •Deep DeFi & DEX Fluency: Thorough understanding of automated market makers (CLOB prep dex), liquidity pools, cross-chain bridging, and the specific pain points (gas fees, slippage, MEV) of on-chain traders.
- •Growth Marketing Master: Proven track record of managing seven-figure growth budgets and scaling massive, high-performing affiliate/referral architectures.
- •Technical Literacy: Solid understanding of API connectivity, webhooks, referral tracking, tracking infrastructure, and programmatic trading systems.
- •US Market & Compliance Fluency: Up-to-date knowledge of US regulatory standards regarding financial asset promotions, crypto trading compliance, and affiliate disclosure laws.
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