Head of Growth

Zifrovoy is seeking a Head of Growth for their non-custodial crypto wallet focused on Central Asia. The role involves developing go-to-market strategies and user acquisition. Zifrovoy is a next-generation non-custodial crypto wallet with built-in account abstraction (AA) features. We focus on the Central Asian market, where we see huge potential for decentralized finance. We have a fully ready-to-launch product and now need a leader to take the product to the top and create a sustainable user flow from scratch.

• •Go-To-Market Strategy: Develop and implement a strategy for launching the product in Central Asian markets (Kazakhstan, Uzbekistan, Kyrgyzstan, etc.) considering local specifics.
• •User Acquisition (0→1): Launch and scale channels for attracting B2C users and B2B partners (exchanges, DeFi projects, payment services) for wallet integration.
• •Partnerships: Identify and establish strategic agreements with local crypto exchanges, marketplaces, P2P platforms, and fintech companies for integrating our widget/wallet as an infrastructure layer.
• •Product Development: Gather feedback from early users and form product requirements (together with the product team) to improve usability and UX considering the mentality of the target audience.
• •Brand and Community: Build brand recognition in the region through local events, AMA sessions, collaboration with bloggers, and crypto media (including Russian and Turkic channels).

• •Full Freedom: 100% Remote, freedom in choosing tools and strategies, minimal bureaucracy.
• •Earnings: Fixed salary + substantial bonus for attracting users and partners (transparent KPI system with no cap).
• •B2B Arrangement: Flexible contract (self-employment, individual entrepreneur, or legal entity) of your choice.
• •Product: A truly ready and cool technological product that you can make users fall in love with, not a raw MVP beta.

• •Experience: 3+ years in Growth/Marketing/Business Development in Web3, fintech, or consumer crypto products (wallets, DeFi applications, payments).
• •Regional Knowledge: Deep understanding of the Central Asian market, knowledge of local trends, payment habits, and regulatory nuances (having local connections is a must).
• •Product Mindset: Understanding of Account Abstraction mechanics, non-custodial solutions, and their benefits for the mass user (simplicity, gas-free, social recovery).
• •Data-Driven: Ability to work with metrics (CAC, LTV, Retention) and build processes based on data.
• •Startup Speed: Willingness to work hands-on at the start, autonomy, ability to quickly test hypotheses and scale working connections.