Head of Growth Marketing and Lifecycle (d/m/f)

Leapsome is seeking a Head of Growth Marketing and Lifecycle to architect AI-augmented growth strategies and lead a high-performance team in Berlin or NYC. Competitive salary and benefits included. Leapsome is a fast-growing scale-up aiming to reach 2 million people by 2025.

• •Architect the AI-augmented Growth Engine: Reimagine marketing for the AI era by building automated, scalable growth loops across our entire tech stack to supercharge efficiency, velocity, and ROI.
• •Own the Revenue & Pipeline Mandate: Take full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline. Lead the high-stakes demand engine fueling the global sales organization.
• •Design Market-Focused GTM: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success.
• •Master the Full Buyer Journey: Bridge initial acquisition and customer expansion with lifecycle programs that unlock upsell opportunities and drive long-term platform adoption.
• •Partner for GTM Excellence: Collaborate with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities.
• •Lead and Empower a High-Performance Team: Mentor and grow a high-performing team of growth experts, fostering a culture centered on performance, accountability, and continuous improvement.

• •Impact: Part of a fast-growing scale-up aiming to reach 2 million people by 2025.
• •Teammates: Diverse and international team.
• •Feedback and recognition: Regular feedback and celebration of successes.
• •Hybrid model: Spend 2 days per week in Berlin office (Tuesdays and Thursdays sponsored lunch days).
• •Flexible work: Flexible hours and option to work elsewhere for up to 2 months per year.
• •Learning & Development: Yearly development budget of €2,000 and access to Good Habitz.
• •Vacation: 30 days/year plus holidays (40 days with adjusted pay option) plus a sabbatical after 5 years.
• •Health & Wellness: Free Urban Sports Club membership and Oliva subscription.
• •Mental health: 1:1 therapy sessions and related workshops.
• •Corporate benefits: Discounts from partners.
• •Work-from-home stipend: €1,000 one-time.
• •Monthly team activities.
• •Competitive pay and pre-IPO equity.

• •Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS.
• •Proven track record owning pipeline or revenue outcomes, not just lead generation.
• •Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing.
• •Hands-on AI fluency and experience embedding AI-tools and agents into marketing workflows.
• •Deep understanding of modern growth metrics, attribution models, and experimentation frameworks.
• •Experience managing multi-million marketing budgets.
• •Strong partnership with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success and executive stakeholders.
• •Leadership experience building and scaling high-performing growth teams.
• •A builder mentality with high agency and strong execution instincts.
• •Curiosity about buyer behavior and a strong instinct for what improves conversion.