Head of Influencer Marketing

ASM-Prop is seeking a Head of Influencer Marketing to build and manage a systematic influencer marketing channel focused on financial and trading niches. ASM-Prop is a company in the field of financial asset trading education. We develop educational products for traders and operate in one of the most dynamic and rapidly growing niches.

• •Build and maintain a constant flow of advertising placements with target bloggers across key social networks (Instagram, YouTube, TikTok, X / Twitter), as well as in Discord and Telegram.
• •Form and develop a database of influencers in the finance/trading/crypto/invest niche by target geos.
• •Search, select, and outreach to bloggers: evaluate audience, engagement, relevance, and traffic quality.
• •Negotiate formats, terms, and costs of placements; conclude and control agreements (fix / CPM / CPA / rev-share).
• •Brief bloggers, control creatives, and ensure compliance with brand guidelines and platform rules for financial topics.
• •Set up and control tracking of placements (UTM, promo codes, postbacks) in collaboration with the purchasing team.
• •Analyze effectiveness (ROI, CPA, conversions to applications/registrations/payments), optimize and scale working connections.
• •Test new formats, platforms, and geos; seek out-of-the-box sources.
• •Gradually build and manage a team of influencer managers.

• •Fixed salary + performance bonuses (ready to discuss individually based on experience and ambitions).
• •Budgets for purchases and freedom in their distribution.
• •A product in a growing niche with clear metrics that can be influenced.
• •Minimum bureaucracy: direct contact with management and quick decisions.
• •Remote format and flexible schedule.