Head of Marketing

We are looking for a Head of Marketing for an international iGaming project based in Limassol, Cyprus. The ideal candidate will have strong hands-on expertise in performance marketing and team management.

• •Manage a dedicated performance marketing team;
• •Be responsible for acquisition strategy and channel prioritization: Affiliate, SEO, SMM, Media Buying, In-app, Influencers, Streamers;
• •Identify and scale channels with sustainable unit economics;
• •Manage marketing budgets and P&L across multiple GEOs;
• •Analyze ROI, CPA, LTV, Retention, conversions, profitability, and traffic quality;
• •Develop brand operator strategies in different regions;
• •Participate in selecting new GEOs and evaluating marketing initiatives;
• •Set tasks for internal and external marketing teams;
• •Collaborate closely with Product, Analytics, BI, CRM, Affiliate, SEO, Media Buying, and other functions;
• •Interact with C-level and department heads within the holding.

• •Official employment according to Cyprus legislation;
• •Salary level is discussed individually;
• •Paid breakfasts and lunches in the office;
• •21 working days of vacation + 4 additional days off;
• •Professional training;
• •Partial compensation for English and Greek lessons;
• •Corporate sports;
• •Referral program;
• •Employee and family events;
• •Partner discounts and additional financial support.

• •7+ years in digital marketing;
• •3+ years in iGaming;
• •3+ years at Head of Marketing / CMO / VP Marketing level or similar position;
• •Strong hands-on background in performance marketing in iGaming;
• •Experience managing significant marketing budgets and P&L;
• •Experience working with multiple GEOs;
• •Deep understanding of affiliate and media buying;
• •Experience with AppsFlyer / Adjust or other MMPs;
• •Understanding of tracking systems, affiliate software, and marketing tech stack;
• •Ability to work with acquisition metrics, unit economics, and traffic quality;
• •Data-driven decision-making approach.