Head of Marketing
6.0/10
Allium
Not specified
Remote
lead
13 days ago
cryptomarketingweb3
AI Summary
The vacancy is strong in task clarity and requirements but lacks compensation details.
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Description
What You’ll Own
#### Brand & Positioning
- •Define and own Allium’s narrative across segments: developers, crypto-native teams, TradFi/institutional buyers, and federal customers
- •Distill complex data infrastructure into crisp, differentiated messaging that resonates with both technical and executive audiences
- •Build the category story around trustworthy, production-grade blockchain data
#### Demand Generation & Pipeline
- •Design and execute multi-channel campaigns that drive qualified pipeline in partnership with BDR, commercial, TradFi, and federal sales teams
- •Own content strategy — technical blog posts, research reports, conference keynotes, developer docs, and case studies
- •Stand up ABM motions targeting high-value accounts across financial services, fintech, and government verticals
#### Developer & Community Marketing
- •Build Allium’s presence in the developer ecosystem — hackathons, API documentation quality, ecosystem partnerships, and community channels
- •Create feedback loops between developer usage patterns and product/marketing messaging
#### Events & Ecosystem
- •Own Allium’s presence at key industry events (Consensus, Token2049, Permissionless, DC Blockchain Summit, TradFi fintech conferences)
- •Drive co-marketing with ecosystem partners across chains, wallets, and data tooling
#### Marketing Operations
- •Build the marketing tech stack and measurement framework — from attribution to pipeline contribution
- •Work closely with GTM leadership to align marketing KPIs with ARR targets
What We Offer
- •**Medical, Dental, Vision, Life and AD&D insurance** - US folks get 100% coverage for Gold plans, 80% for dependents
- •**Ownership** - Meaningful early-stage equity. Every full-time employee receives a stock option grant so you can share directly in Allium's upside
- •**Time off** - Flexible, trust-based paid time off. We encourage people to take the time they need to recharge.
Requirements
What We’re Looking For
#### Required
- •8+ years in B2B marketing, with meaningful time at a developer-facing infrastructure, data, or fintech company
- •Demonstrated experience building marketing from early stage — you’ve done this before without a large team or big budget
- •Deep understanding of the Web3/blockchain ecosystem — you can hold your own in conversations about L2s, on-chain analytics, DeFi, and institutional crypto adoption
- •Strong written communication — you write well and can translate technical complexity into compelling narratives
- •Data-driven mindset — you measure what matters and cut what doesn’t
- •Track record of tight collaboration with sales/GTM teams, not operating in a silo
#### Preferred
- •Experience marketing to both technical (developer/engineering) and institutional (TradFi, compliance, government) audiences
- •Familiarity with on-chain analytics tools
- •Background building developer relations or technical content programs
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