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Overview
Join BetConstruct as the Head of Marketing to lead strategic marketing initiatives in the iGaming sector, driving brand awareness and customer acquisition. SoftConstruct is on a search for a new player to join our team.
Responsibilities
- •Strategic Marketing Leadership
- •Develop and execute the overall marketing strategy for iGaming and other IT-related business verticals
- •Align marketing initiatives with business objectives to drive brand awareness, customer acquisition, and revenue growth
- •Collaborate with executive leadership to refine positioning, market expansion, and digital transformation strategies
- •Branding & Market Positioning
- •Establish a strong and consistent brand identity across all marketing channels
- •Oversee branding, messaging, and storytelling to enhance market positioning in competitive IT industries
- •Monitor industry trends and consumer behavior to optimize brand engagement
- •Performance & Growth Marketing
- •Lead data-driven performance marketing campaigns to maximize ROI
- •Optimize paid and organic marketing strategies across SEO, PPC, affiliate marketing, and social media
- •Utilize analytics to track KPIs, campaign effectiveness, and customer retention metrics
- •Digital & Content Marketing
- •Develop compelling content strategies for iGaming audiences
- •Manage website optimization, blog strategies, and community engagement on platforms like Discord, Twitter, and Telegram
- •Oversee influencer collaborations and partnerships to drive engagement
- •Product & Customer-Centric Marketing
- •Work closely with product development teams to enhance user experience and brand positioning
- •Design go-to-market strategies for new product launches and feature rollouts
- •Implement CRM and lifecycle marketing strategies to boost customer retention
- •Public Relations & Stakeholder Engagement
- •Develop relationships with media, industry influencers, and strategic partners
- •Lead PR campaigns, press releases, and thought leadership initiatives
- •Represent the company at international events, conferences, and industry panels
- •Team Leadership & Budget Management
- •Build and lead a high-performing marketing team across digital, content, and PR functions
- •Allocate and manage the marketing budget efficiently to maximize impact
- •Implement a culture of innovation, collaboration, and performance within the marketing department
Requirements
- •Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field
- •At least 8 years of experience in marketing, digital marketing, and event management with at least 4 years in leadership roles
- •Proven experience in iGaming or tech-driven industries is necessary
- •Demonstrated success in leading international marketing campaigns
- •Expertise in digital marketing, growth strategies, and performance analytics
- •Proficiency in SEO, PPC, CRM tools, and marketing automation platforms
- •Excellent storytelling, content marketing, and PR management skills
- •Ability to analyze data and make strategic decisions based on insights
- •Strong leadership and team management abilities
- •Excellent communication, negotiation, and interpersonal skills
- •Strategic mindset with an innovative and results-driven approach
- •Ability to multitask and adapt to a fast-paced, evolving industry landscape
- •Open to travel for international events, networking, and business expansion
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