AC
Head of Marketing CEX
4.0/10
Asian Crypto Exchange
Not specified
Remote
lead
14 days ago
cryptomarketing
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Description
Responsibilities
- •Develop and implement a strategy for entering the CIS market with the team.
- •Work closely with the brand ambassador to build operational synergy.
- •Target two audiences simultaneously: experienced traders and those without a crypto background.
- •Manage paid traffic and organic growth, building an influencer channel.
- •Package the product to instill trust and offer an appealing proposition for both experienced traders and newcomers to crypto.
- •Conduct customer development, test hypotheses, and scale what works.
- •Communicate with the Asian team in English.
Requirements
Requirements
- •Proven relevant cases of working in the CIS market.
- •Experience in a crypto exchange or other fintech B2C products.
- •Proficient in both paid traffic and organic growth, as well as influencer marketing.
- •Ability to package complex financial products into clear and trusted offers for diverse audiences.
- •Familiarity with CAC, LTV, ROI, P&L metrics.
- •English proficiency for business communication.
- •Understanding of the specifics of promoting financial products in Russia.
- •Experience launching referral and partnership programs.
- •Higher education.
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