Head of Retention (CRM)

An international iGaming company is seeking a Head of Retention to build the CRM direction from scratch, focusing on player retention and communication systems. An international iGaming company (NDA) is looking for a Head of Retention who will take on building the CRM direction almost from scratch. The project is in the active launch phase: some CRM mechanics are already working, but a full communication and player retention system needs to be established.

• •Conduct an audit of current CRM processes and refine missing elements.
• •Build a CRM communication and retention mechanics system.
• •Develop a promo calendar: bonuses, tournaments, promotions, and gaming mechanics considering GEO and localization.
• •Create CRM chains: from segmentation and texts to launch and analysis of results.
• •Conduct regular campaigns (Welcome, Retention), reactivations, and personalized bonus offers.
• •Manage the CRM team (2 CRM managers and a Promo manager).
• •Analyze results and improve player retention metrics.

• •Opportunity to build a retention system in an international iGaming project.
• •Significant influence on processes and strategy direction.
• •Work with a rapidly growing product.
• •Remote work format.
• •Competitive compensation.