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Overview
An iGaming product is seeking a Head of Retention to build an effective retention system from scratch and elevate the company's strategy. An emerging product operating in the Latin American markets is looking for a Head of Retention.
Responsibilities
- •Develop Retention Strategy: create and implement user retention strategies, reduce churn, and control key metrics.
- •Work with Customer Segments: analyze user behavior, segment the database, identify growth points, and make data-driven decisions.
- •Optimize CRM and Communication: build and optimize omnichannel communications, optimize trigger and lifecycle campaigns, personalize customer segments.
- •Work with Loyalty System: develop and enhance loyalty programs and bonus mechanics focused on retention.
- •Team Strategy: build and manage a team, set tasks, and monitor effectiveness.
Conditions
- •100% remote, full-time.
- •Competitive salary.
- •Freedom of decision-making.
- •Career growth and development.
- •Comfortable atmosphere, strong team.
Requirements
- •Experience as Head/Lead of Retention in iGaming.
- •Proven results and case studies (numbers, metrics are crucial).
- •Deep understanding of retention mechanics and loyalty systems.
- •Experience working in the LATAM market.
- •Spanish B2/C1 is a significant plus.
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