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Overview
Appercut is seeking a Head of User Acquisition to lead performance-driven growth strategies and manage the user acquisition team.
Responsibilities
- •Achieving business metrics for User Acquisition
- •Strategy and effectiveness across channels: Meta, Google, TikTok, Snapchat
- •Managing and scaling the User Acquisition team
- •Building operational models and performance standards
- •Frameworks for testing creatives/funnels and scaling traffic
- •Establishing a traffic acquisition automation system from scratch
- •Deep analytics: from marketing metrics to unit economics and LTV
- •Collaboration with creative and growth teams
- •Market analysis, competitors, and new growth points
Conditions
- •Salary: $4,500 – $6,000 gross
Requirements
- •5+ years in User Acquisition / Performance Marketing
- •Budgets of $1.5 million/month
- •Experience in managing and developing a User Acquisition team (hiring, processes, development)
- •Building User Acquisition frameworks and operational processes
- •Deep expertise in Meta Ads
- •Experience in purchasing for web funnels in subscription-based B2C digital products
- •Data-driven approach and systematic thinking
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