Head of UX and UI Strategy

Join Kindred Group as the Head of UX and UI Strategy, leading the overall experience vision across all products and brands in the igaming and betting industry. This role is a horizontal leadership role responsible for defining and owning the overall experience vision across all products and brands. This role exists to bring coherence, consistency, and brand alignment to the end-to-end customer journey - connecting the dots that individual product teams cannot see in isolation.

• •Define and own the overarching UX/UI vision and design philosophy across all products, ensuring a coherent, consistent, and on-brand experience regardless of where the customer is in their journey.
• •Act as the single point of accountability for cross-product experience quality. Identifying gaps, inconsistencies, and friction points that individual product UX teams cannot see in isolation.
• •Govern the company-wide design systems and component libraries, ensuring all product teams are working on a shared, brand-aligned foundation.
• •Own the relationship between brand identity and product experience translating brand strategy into tangible UX principles, standards, and guardrails that all product teams must design within.
• •Define and embed UX standards, best practices, and governance processes across all product-aligned design teams, raising the overall quality and consistency of output.
• •Map and own the end-to-end customer experience across products identifying how journeys connect across Sportsbook, Casino, and other verticals and driving improvements across the journeys.
• •Lead, develop, and provide strategic direction to the distributed UX community across product/engineering teams, acting as the senior design voice in leadership conversations and ensuring UX has a seat at the table.