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Overview
Join Improve Team as an In-App Media Buyer to drive campaigns in the Gambling sector. Leverage your skills in optimizing ROI with top In-App networks like AppLovin and Moloco. Improve Team is a company that has been successfully setting trends in iGaming for over 5 years. We create a strong brand, build powerful partnerships, and directly influence the development of the niche.
Responsibilities
- •Launch, optimize, and scale campaigns on Gambling offers (CPA/RevShare).
- •Work with top In-App networks: Moloco, AppLovin, Mintegral, Liftoff, etc.
- •Test new GEOs, networks, and approaches, constantly seeking working connections.
- •Set clear briefs for designers on profitable creatives (videos, banners, Playable Ads).
- •Monitor traffic quality, filter out fraud, and analyze the entire funnel — from click to repeat deposit.
Requirements
- •Experience as an In-App buyer in the Gambling vertical for at least 1 year (mandatory presence of recent cases/screenshots from the last months).
- •Deep understanding of the algorithms and logic of Moloco/AppLovin/Mintegral, etc.
- •Ability to work with mobile attribution and trackers: AppsFlyer, Adjust, Keitaro, Binom.
- •Understanding the specifics of traffic on WebView and PWA (setting up postbacks, optimizing for Reg/Dep events, working with pushes).
- •Ability to bypass moderation (cloaking, whitelisting) in strict In-App sources.
- •Analytical mindset: confident use of Excel (pivot tables), calculation of ROI/ROAS, CR, Inst-to-Reg, Reg-to-Dep.
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