Junior Contextual Advertising Specialist

Join PARI as a Junior Contextual Advertising Specialist to manage digital channels and advertising campaigns with a focus on Yandex Direct.

## What you'll do

• •Work with semantic core: collect, filter, and cluster key queries.
• •Formulate lists of negative keywords.
• •Prepare advertising materials.
• •Write relevant text-graphic ads, create quick links and clarifying extensions.
• •Technically set up campaigns: launch in search and Yandex Display Network.
• •Monitor performance metrics.
• •Daily monitor ad campaigns, control budget spending, and meet KPIs.
• •Work with analytics: check goals in Yandex Metrica, basic work with UTM tags.
• •Reporting: prepare regular analytical reports on placement effectiveness.

## Conditions

• •Salary discussed after the interview.

• •Experience managing digital channels and ad campaigns in Yandex Direct, VK Ads (optional but preferred) at a basic level.
• •Web and product analytics.
• •Understanding of key metrics: clicks, impressions, conversions.
• •Basic skills in traffic verification.
• •Knowledge of basic indicators: CPM, CPC, CPT, CPA, CTR, CAC, ROMI at a theoretical level.
• •Experience in A/B testing as a performer.
• •Ability to prepare simple technical specifications for banners and texts.