P

Junior Contextual Advertising Specialist

6.0/10

PARI

Not specified
Hybrid
junior
about 2 months ago
analyticsmarketingYandex DirectVK Adsweb analyticsproduct analyticstraffic verification

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Description

What you'll do

  • Work with semantic core: collect, filter, and cluster key queries.
  • Formulate lists of negative keywords.
  • Prepare advertising materials.
  • Write relevant text-graphic ads, create quick links and clarifying extensions.
  • Technically set up campaigns: launch in search and Yandex Display Network.
  • Monitor performance metrics.
  • Daily monitor ad campaigns, control budget spending, and meet KPIs.
  • Work with analytics: check goals in Yandex Metrica, basic work with UTM tags.
  • Reporting: prepare regular analytical reports on placement effectiveness.

Conditions

  • Salary discussed after the interview.

Requirements

  • Experience managing digital channels and ad campaigns in Yandex Direct, VK Ads (optional but preferred) at a basic level.
  • Web and product analytics.
  • Understanding of key metrics: clicks, impressions, conversions.
  • Basic skills in traffic verification.
  • Knowledge of basic indicators: CPM, CPC, CPT, CPA, CTR, CAC, ROMI at a theoretical level.
  • Experience in A/B testing as a performer.
  • Ability to prepare simple technical specifications for banners and texts.
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