P
Junior Contextual Advertising Specialist
6.0/10
PARI
Not specified
Hybrid
junior
about 2 months ago
analyticsmarketingYandex DirectVK Adsweb analyticsproduct analyticstraffic verification
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Description
What you'll do
- •Work with semantic core: collect, filter, and cluster key queries.
- •Formulate lists of negative keywords.
- •Prepare advertising materials.
- •Write relevant text-graphic ads, create quick links and clarifying extensions.
- •Technically set up campaigns: launch in search and Yandex Display Network.
- •Monitor performance metrics.
- •Daily monitor ad campaigns, control budget spending, and meet KPIs.
- •Work with analytics: check goals in Yandex Metrica, basic work with UTM tags.
- •Reporting: prepare regular analytical reports on placement effectiveness.
Conditions
- •Salary discussed after the interview.
Requirements
- •Experience managing digital channels and ad campaigns in Yandex Direct, VK Ads (optional but preferred) at a basic level.
- •Web and product analytics.
- •Understanding of key metrics: clicks, impressions, conversions.
- •Basic skills in traffic verification.
- •Knowledge of basic indicators: CPM, CPC, CPT, CPA, CTR, CAC, ROMI at a theoretical level.
- •Experience in A/B testing as a performer.
- •Ability to prepare simple technical specifications for banners and texts.
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