KOL Business Development Specialist

Binance seeks a KOL Business Development Specialist to manage public opinion and brand narrative in Southern Europe, focusing on influence and community trust.

Binance's Brand PR & KOL team is looking for a regional KOL specialist focused on public opinion management and brand narrative — not user acquisition.

You will build and maintain a regional KOL network that can rapidly mobilize when sentiment shifts, clarify misinformation, and consistently shape how Binance is perceived in your market.

## What you'll do

• •Research, identify, and assess KOLs across your region using three core criteria: content quality, community influence, and output frequency
• •Build and continuously update a structured regional KOL database with detailed profile evaluations
• •Develop regional KOL strategy documents and market analyses; present findings and recommendations to the team
• •Monitor social media discourse in your region; identify emerging narratives, risks, and sentiment shifts in real time
• •Coordinate KOL responses during PR events, rumor cycles, or crisis situations
• •Adapt global brand narratives to resonate in your local market
• •Coordinate with the affiliate/referral team to avoid duplicate outreach and enrich shared KOL data

• •3+ years in influencer marketing, KOL management, PR, or community operations — crypto/Web3 or fintech experience strongly preferred
• •Advanced English and native in at least one regional language (French/Spanish/Portuguese/Italian)
• •Solid understanding of the regional crypto social media landscape: key voices, relevant platforms, and how discourse flows
• •Strong editorial judgment — able to evaluate KOLs on content depth and community trust, not just follower count
• •Comfortable in a research-and-strategy phase; able to build structured databases and produce clear written assessments
• •Self-directed, organized, and able to work across time zones in a fast-moving environment