KOL Business Development Specialist
8.0/10
Binance
$140,000 – $180,000 USD
Remote
mid
about 2 months ago
cryptomarketingweb3
AI Summary
The vacancy is well-structured with clear responsibilities and compensation, but lacks details on tech stack and company links.
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Description
What you'll do
- •Research, identify, and assess KOLs across your region using three core criteria: content quality, community influence, and output frequency
- •Build and continuously update a structured regional KOL database with detailed profile evaluations
- •Develop regional KOL strategy documents and market analyses; present findings and recommendations to the team
- •Monitor social media discourse in your region; identify emerging narratives, risks, and sentiment shifts in real time
- •Coordinate KOL responses during PR events, rumor cycles, or crisis situations
- •Adapt global brand narratives to resonate in your local market
- •Coordinate with the affiliate/referral team to avoid duplicate outreach and enrich shared KOL data
Requirements
- •3+ years in influencer marketing, KOL management, PR, or community operations — crypto/Web3 or fintech experience strongly preferred
- •Advanced English and native in at least one regional language (French/Spanish/Portuguese/Italian)
- •Solid understanding of the regional crypto social media landscape: key voices, relevant platforms, and how discourse flows
- •Strong editorial judgment — able to evaluate KOLs on content depth and community trust, not just follower count
- •Comfortable in a research-and-strategy phase; able to build structured databases and produce clear written assessments
- •Self-directed, organized, and able to work across time zones in a fast-moving environment
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